Historically, CRM software has been designed for big businesses, not small businesses. But the problem is, the same solution that fits for enterprise-level CRM is not a good fit for small businesses. Small business operates differently and has a different set of challenges that their CRM software needs to address.
What's so different about Small Business CRM?.
- Small Businesses build relationships with customers personally, whereas big businesses have systems and processses for "dealing with" customers.
- Management and quality control in a big business are far more challenging and require more rigid controls than in a small business where the owner knows the staff by name.
- In small business, the owner is both the purchaser of CRM as well as the #1 sales person. In big business, the purchaser of CRM often times hasn't spoken to a real customer in years, if ever.
- In a small business, the pace of business is rapid. Taking two weeks out of production to learn a new software is out of the question. A CRM needs to be easy to use and intuitive.
See AddressTwo in action with these short videos: